THE FOUNDATION
From Music Maker to ArtistPro
An ArtistPro isn’t just a musician or a content creator—they are the visionary founder of their creative enterprise. They operate with clarity, purpose, and strategy, balancing artistic depth with professional execution to build a sustainable, fulfilling career.
Today’s music industry rewards those who go beyond just making music—it’s about crafting work with meaning, attracting an invested audience, building the right team, and cultivating a thriving creative business.
But before you can master the external strategies, you must first reprogram the engine that powers it all—your mindset.
What You’ll Learn
In this transformative course, music industry veteran Hisham Dahud will guide you through a powerful recalibration of your beliefs, values, and daily habits, aligning them with the ArtistPro archetype.
✔ Develop a mindset of creative leadership and ownership
✔ Clarify your artistic identity and long-term vision
✔ Shift from passive music-making to strategic career-building
✔ Cultivate habits that fuel consistency, productivity, and impact
Through a mix of video lessons, guided exercises, and interactive materials, this course will reshape how you think, create, and operate—laying the foundation for everything you build moving forward.
By the end, you won’t just be making music. You’ll be making a career, a legacy, and a movement.
Start today and step into the mindset of an ArtistPro.
Every ArtistPro course comes packed materials, videos, resources, exercises and more to ensure you get the most out of your self-education.
At-your-own-pace video lessons
Interactive worksheet and lesson notes
Downloadable action items to put concepts into practice
Access to discussion boards for questions and feedback from your instructor and fellow students
Suggested books for further reading
INTRO: Why This Matters + Worksheet Download
Recalibrating Your Artistic Position
What It Really Means to Turn Pro
10 Key Beliefs You Must Work From
Building Positive Habits
Action Items & Additional Resources
Basically, the course is for anyone who wants to take their music career seriously. If you’re committed to growing your project(s) and putting yourself in the best position to build, sustain and succeed at this music thing, we're here for you, and we promise you'll get large amounts of value from the course. This foundation course has broad application. It is absolutely perfect for an early stage music maker who is just getting off the ground and/or lacks direction in their creative and professional ambitions, but it is equally powerful for the music maker that's been in the game for a while but needs a deeper understanding of the balance between creative development and business operations.
If you're looking for a magic bullet that'll get your career growing without any effort, look elsewhere. There are no "secrets" here. It's just about putting in the work, doing it consistently, and stacking the deck in your favor. ArtistPro courses are also not for you if you're looking to "hack" your way through. We don't guarantee metrics because so much of that depends on YOU. We do our best to teach you the systems and processes that have worked for us and our students, but we can't 'guarantee' any specific result. Having said all that, one thing we can guarantee is that if you grasp the concepts, put them into action, and do this for two years, your life will change. We can't put a number on it (no one can), but if you can stick with this for two years, you'll learn useful skills, you'll generate real income, and you'll make friends with amazing people from all over the world. You might even get messages from fans about how your music have changed their lives. Our only objective on this and ALL ArtistPro courses is to make your choice to be a professional music artist more enjoyable and more tangible toward the success you're looking for. If that sounds like something you'd like, we'd love to have you!
Every ArtistPro course includes a "DISCUSSIONS" tab where students ask questions or leave comments. Answers come from both the instructor and fellow students to offer feedback, insights, and tips.