Beyond Genre: Defining Your Artist Brand
Craft an Authentic Identity That Elevates Your Music Career
Course Description
Your Brand Is More Than Just Your Music
In a world overflowing with new music, standing out requires more than just a genre label—it requires a distinct identity. While “branding” is often seen as a marketing term, for artists, it’s something deeper: an extension of your creative expression.
Your brand isn’t just about aesthetics or promotion—it’s about creating a clear, compelling signal that attracts an audience who resonates with your music and story.
Why This Course?
Most artists think branding is about logos, fonts, and social media aesthetics. It’s not. True artist branding:
✔ Expands your creative identity—It’s not a limitation; it’s a tool for deeper expression.
✔ Strengthens audience connection—Your music becomes the link between you and the people who truly resonate with your art.
✔ Makes you unforgettable—A strong brand makes artists more compelling to fans, media, and industry allies.
✔ Provides clarity & consistency—It ensures your message is strong, intentional, and recognizable across everything you do.
When branding is done right, it doesn’t feel like a chore—it becomes part of your creative process.
What You’ll Learn
Led by veteran music marketer, producer, and artist educator Hisham Dahud (aka RIŻIK), this course will walk you through a step-by-step process for building an authentic artist brand.
📌 Clarify your unique artistic identity beyond just a genre label
📌 Define the core themes and messages that make you resonate with listeners
📌 Craft a brand that feels effortless, amplifying your authenticity
📌 Use your brand to attract fans, media, and industry connections
Through video lessons, exercises, and downloadable materials, you’ll develop a fully realized artist brand—one that enhances your music, connects deeply with listeners, and positions you for long-term success.
By the end of this course, you’ll have a clear, compelling brand that reflects your artistry—and a framework for applying it across everything you do.
Start today and build the foundation for lasting impact.
What's Included
Every ArtistPro course comes packed materials, videos, resources, exercises and more to ensure you get the most out of your self-education.
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At-your-own-pace video lessons
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Interactive worksheet and lesson notes
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Downloadable action items to put concepts into practice
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Access to discussion boards for questions and feedback from your instructor and fellow students
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Access to opportunities exclusive to ArtistPro members
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Access to private community of ArtistPro members
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Suggested books for further reading
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Exclusive newsletter
Curriculum Preview
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INTRO: Why This Matters & Worksheet Download
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What's in a Brand?
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Connecting Emotional Dots
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The Core of Any Effective Artist Brand
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Your "Product" vs. "products"
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Finding Your Why
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The 3 C's of Artist Branding
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Action Items & Additional Resources
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About this course
- $97.00
- 8 lessons
- 1.5 hours of video content
Meet Your Instructor
Founder of ArtistPro | Music Producer & Industry Strategist Hisham Dahud
Hisham Dahud is an artist, career strategist, and educator who bridges the gap between creativity and professional sustainability. Performing under the alias RIŻIK, he blends neoclassical and electronic music with immersive storytelling, amassing over 80 million streams including a performance at Coachella 2024 alongside Saint Levant.
With nearly 20 years of music industry experience, Hisham has carved his own lane at the intersection of artistry and business, developing marketing strategies for artists, labels, and music-tech innovators. As the founder of ArtistPro, he has guided countless creators in aligning their artistic vision with sustainable career strategies, making him a sought-after educator in the creative space. Whether performing, producing, or mentoring, Hisham is dedicated to helping artists navigate their careers with clarity, purpose, and impact.
Email
More Student Feedback
Spencer Richard (aka SRVNT)
"I was treading water until Hisham gave me the direction I needed, both theoretically and practically. It was the full-contact approach I needed."
Dillan Patel (aka MNTRA)
"I was at a point where a lot of things were going well but needed a push of confidence in my decision making. If you're looking to take total control of your career, look no further."
Mariah Counts
"This was an incredible experience. Hisham's unapologetic way of holding me accountable was one of my favorite parts about him as a coach."
FAQ
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Who is this course for?
Basically, the course is for anyone who wants to take their music career seriously. If you’re committed to growing your project(s) and putting yourself in the best position to build, sustain and succeed at this music thing, we're here for you, and we promise you'll get large amounts of value from the course. This brand building course has broad application. It is absolutely perfect for an early stage music maker who is just getting off the ground and/or lacks direction, but it is equally powerful for the music maker that's been in the game for a while but needs to refine their existing brand.
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Who is this course NOT for?
If you're looking for a magic bullet that'll get your career growing without any effort, look elsewhere. There are no "secrets" here. It's just about putting in the work, doing it consistently, and stacking the deck in your favor. ArtistPro courses are also not for you if you're looking to "hack" your way through. We don't guarantee metrics because so much of that depends on YOU. We do our best to teach you the systems and processes that have worked for us and our students, but we can't 'guarantee' any specific result. Having said all that, one thing we can guarantee is that if you grasp the concepts, put them into action, and do this for two years, your life will change. We can't put a number on it (no one can), but if you can stick with this for two years, you'll learn useful skills, you'll generate real income, and you'll make friends with amazing people from all over the world. You might even get messages from fans about how your music have changed their lives. Our only objective on this and ALL ArtistPro courses is to make your choice to be a professional music artist more enjoyable and more tangible toward the success you're looking for. If that sounds like something you'd like, we'd love to have you!
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What if I have questions during the course?
Every ArtistPro course includes a "DISCUSSIONS" tab where students ask questions or leave comments. Answers come from both the instructor and fellow students to offer feedback, insights, and tips.